Influx of tourism (1970s to 1997)

Tourists in Boracay, 1985

Tourism came to the island beginning sometime in the 1970s. In 1970, the movies Nam's Angels (released in the U.S. as The Losers) and Too Late the Hero used filming locations on Boracay and Caticlan. There was an influx of Western tourists after German writer Jens Peter called it "paradise on Earth" in his book about the Philippines in 1978. In the 1980s, the island became popular as a budget destination for backpackers. By the 1990s, Boracay's beaches were being acclaimed as the best in the world. However, in 1997, tourist arrivals to the resort island dropped 60 percent due to the increase of coliform bacteria from poor sewage and septic systems on the island.