Tourism is an important sector for the Philippine economy. The travel and tourism industry contributed 8.9% to the country's GDP in 2024;this was lower than the 12.7% recorded in 2019 prior to the COVID-19 lockdowns. Coastal tourism, encompassing beach and diving activities, constitutes 25% of the Philippines' tourism revenue, serving as its primary income source in the sector. Popular destinations among tourists include Boracay, Palawan, Cebu and Siargao . While the Philippines has encountered political and social challenges that have affected its tourism industry, the country has also taken steps to address these issues.[4] Over the past years, there have been efforts to improve political stability, enhance security measures, and promote social inclusivity, all of which contribute to creating a more favorable environment for tourism, such as the Boracay rehabilitation.

As of 2024, 6.75 million Filipinos were employed in the tourism industry,[1] it generated ₱760.5 billion (US$13.1 billion) in revenue from foreign tourists, coming mostly from South Korea, the United States and Japan. The country attracted a total of 5,360,682 foreign visitors in 2015 through its tourism campaign of It's More Fun in the Philippines!  In 2019, foreign arrivals peaked at 8,260,913.